Kel Brown

About

Hey, I'm Kel, a frontend engineer at Seekwell. Most of my work lives where design meets marketing: I build the systems that let marketers launch and change content on their own, and I turn designers' Figma files into pixel-perfect, responsive interfaces. I've shipped a lot across those worlds, from CMS-driven content tooling to a live camera-based try-on, and I like keeping things moving, clean markup, smooth interactions, and code that's easy to change next week.

I work in an agentic workflow, using Claude Code to scope tickets in Jira, implement, write tests, and validate changes against a running dev server. It frees me up to focus on what matters most, the details, the design, and working closely with the designers and product owners I build alongside.

When I'm not building, you'll usually find me out on a run or trying new restaurants with my wife.

View resume →

Selected Work

Seekwell

Dynamic Content Matching System

The headless CMS powering theframery.com needed a flexible way to target content by page, referral source, and campaign without requiring engineering deploys. I architected a dynamic content-matching system that let marketing swap content across the storefront based on content ID mapping, referral URL codes, and A/B campaign targeting — all without deploy cycles.

Enabled marketing to launch targeted content instantly, supporting multiple campaign types and referral flows without engineering intervention.

Seekwell

Design System & Figma-to-Code Collaboration

A growing frontend team was shipping features across theframery.com with inconsistent component patterns and no shared design language between Figma and code. I partnered closely with designers, advising early on feasibility and content structure to shape implementations before build, ensuring designs translated cleanly to code.

Established a reliable Figma-to-code workflow that reduced implementation friction and improved consistency across the storefront.

Seekwell

Cloudflare Worker A/B Experiments

Product and marketing needed to run controlled experiments on theframery.com, but the existing setup had no edge-level traffic splitting and experiments caused visible flicker. I built an edge-layer Cloudflare Worker that assigns users to cohorts and renders the correct variant before the page reaches the browser — eliminating layout shift on high-visibility elements like the navigation bar.

Enabled instant, flicker-free A/B experiments on high-visibility storefront elements, powering multiple concurrent campaigns.

Seekwell

Virtual Try-On (Camera Stream)

Customers on theframery.com couldn't visualize how frames looked on their face before purchasing — the legacy version required a static photo upload that felt slow and disconnected. I built a real-time camera stream experience that handles browser permissions gracefully, renders frame overlays smoothly, and degrades cleanly on unsupported devices.

Drove an 8% lift to orders conversion rate, replacing the legacy scan-based experience with a seamless live try-on.

Earlier Experience

Sweep · June 2022 - January 2023

Junior Software Engineer

Stabilized and modernized an outsourced React Native codebase, migrating it to TypeScript. Designed a visual refresh in Figma and implemented it in React Native. Built booking and assignment endpoints on the Node.js backend.

Tech Stack